The revolution caused by the omnipresence of digital technology in an increasingly connected world now contributes to considering “data” as “the black gold of the 21st century”. However, between the footprints left by internet browsers and continuous data sharing, everyone experiences the growing feeling that their individual freedom and security no longer exist except on the surface.
The GDPR: a protection framework
The General Data Protection Regulation (GDPR) was voted by the European Parliament on May 25, 2018 to protect and closely regulate the exploitation of personal data.
It stipulates that personal data cannot be revealed or entrusted to a third party without the consent of the persons concerned. It affects any company or public body that processes personal data (on its behalf or not), regardless of its size, country of establishment and activity, if:
· One of its establishments is located in the territory of the European Union,
· Its activity targets European residents.
The offending organization is liable to a fine of up to €20M (for a public organization) or 4% of the company's annual turnover.
Anonymization to comply with the GDPR
The rules laid down by the GDPR are quite restrictive in terms of consent to the use and storage of personal data, the right to modification and erasure, limited retention over time, etc. However, we can easily overcome this by regularly launching anonymization campaigns which then make the fraudulent exploitation of personal data and/or the identification of a person using their personal data impossible. By rigorously observing the GDPR, any organization can calmly exploit and share this data with external third parties without violating confidentiality.
NEOFI Anonymization to help businesses
The anonymization functionality was designed and created to anonymize any type of data regardless of its structure or format. Thus, NEOFI guarantees data confidentiality in full compliance with the requirements set out by the authorities and the GDPR.
By NEOFI Anonymisation , you will never suffer the same setbacks as ADECCO or the Family Allowance Fund (CAF) of Gironde !
